Designed with love by the Foundry Team.
HOW FOUNDRY WAS MADE
A call to make a platform that unifies efforts in the field of design and data under one roof. To execute a constantly evolving plan to link ideas, events, information and people .
Our goal was to be simple yet impactful.
We understood we were aiming big and we started with no structure. We then pulled all-nighters to design a suitable site-map and information architecture.
When it came to copywriting, certain terminology and jargon were preferred over the other given our target audience. It was essential to repeatedly check the flow of information to ensure the reader followed through.
The creative problem
The creative process
Development & Testing
The development team worked closely with the design team to translate our design into a fully functional website. Throughout the process, we remained very particular about margins, padding, alignment and responsiveness. Our hardwork paid off in the end.
A simple yet comprehensive site that manages to provide a wide array of services and information. It does not only follow modern design language but also complements it with appropriate illustrations and images. Using a timeless color palette and layout ensures the site won’t go out of touch anytime soon.